Imenyu yeMcDonalds Drive-Thru

Isikhokelo Sokusinda KwiDrive-Thru: Kutheni Ekugqibeleni Nditshintshe Iimenyu Zam Zephepha Ndazitshintsha NgeDijithali (Ndaza Andajonga Emva)?

Molo, mninimzi. Ukuba uhleli eofisini yakho ngoku, ujonge inqwaba yemenyu yamaphepha aphelelwe lixesha kwaye uzibuza ukuba ibhodi yemenyu yedijithalizifanelekile ukunconywa—mandikugcinele ubuthongo.

Sele kuyiminyaka embalwa ndisengxakini. Ndijongene nomgca omde, ukuncwina amehlo, kunye nokuphelelwa yinto ebalaseleyo phakathi kokungxama. Ukutshintshela kwidijithali kwakungekuko nje "ukuphucula ubuchwepheshe" kum; yayilixesha apho i-drive-thru yam yaqala ukusebenza njengomatshini onamafutha amaninzi.

1. Ingcamango Yexesha Langempela: "Isiphumo sikaMcDonald"

Sonke siyibonile indlela abantu abakhulu abakwenza ngayo oku. Akusiyo nje isikrini, kodwa licebo.

• Imenyu Etshintshayo: Ibhodi yam ngoku itshintshela ngokuzenzekelayo kwi-breakfast burrito ngo-7 AM kwaye itshintshela kwi-snack yasebusuku xa ilanga litshona.

• Ingqiqo Esekelwe Kwimozulu: NgoLwesibini obandayo, ndityhala i-latte eshushu kunye nesobho. Xa kufika ubushushu, i-milkshake iba yeyona nto iphambili.

• Uhlaziyo olukhawulezileyo: Akusekho stikha "Sold Out" okanye uphawu lweSharpie. Ukuba siphelelwa zii-fries, ndihlaziya isikrini okwesibini. Oku kusindisa abasebenzi bam ekuphenduleni umbuzo ofanayo izihlandlo ezingama-50 ngeyure.

2. Intloko "Esetyenzisiweyo vs. Entsha"

Ndiyaqonda—uhlahlo lwabiwo-mali lubalulekile. Xa ndandiqala, ndachitha iveki ndikhangela izixhobo ezisetyenzisiweyo.

• Ukuba uthenga entsha: Ufumana uxolo lwengqondo. Akukho pixels zifileyo, akukho kukhanya, kwaye isoftware iyasebenza ngokwenene.

• Ukuba uyisebenzisa: Yivavanye ngokwakho. Ndakha ndathenga ibhodi "exabiso liphantsi" eyayingasebenzi kakuhle ngexesha lemvula yokuqala. Yayindibiza kakhulu xa ndiyilungisa kunokuba yayiza kuba njalo entsha. Funda kwimpazamo yam: jonga ukukhanya kunye nohlaziyo olulula ngaphambi kokuba unikeze imali.

3. Musa ukungazikhathazi kakhulu ngeNkqubo

Xa uthenga izinto, sukujongi ixabiso kuphela. Udinga izixhobo ezinokukwazi ukumelana nomlilo wangaphandle.

• Umba weSisombululo: Ukuba umthengi kufuneka akhwaze iodolo yakhe kuba engakwazi ukufunda umbhalo ongacacanga elangeni, sele ulahlekile.

• Ibanga lobungcali: Kulapho ndicebisa ukuba ujonge khona I-Clientop. Baziingcali kwizibonisi kunye nezilawuli ezikumgangatho wemizi-mveliso. Ngokungafaniyo neeTV zabathengi, iibhodi zabo zenzelwe ukusingatha ubushushu kunye nokufuma imini nobusuku. Ngaphezu koko, ukuba uyayifuna isisombululo se-OEM esenziwe ngokwezifisoukuze zilingane nobukhulu bomzila othile, zinenkxaso yefektri yokwenza ngokuchanekileyo.

Ingcebiso yobungcali: Qesha ingcali yokufakela. Ndizamile ukwenza i-DIY yam ukuze ndonge imali encinci, ndaza ndagqibela ndinesikrini esirhabaxa esasikhala rhoqo xa ilori idlula. Yenza kakuhle okokuqala.

4. Ukunyusa ubungakanani betikiti (Ngaphandle kokunyanzela)

Nantsi eyona nxalenye ilungileyo: ibhodi yam yedijithali ngumthengisi wam obalaseleyo.

• Indlala Ebonakalayo: Ndidlala iikliphu ezimfutshane nezinexabiso eliphezulu zeeburger zethu zivutha ngumsindo. Abantu bathenga ngamehlo abo.

• Intshukumo ethi "Upsell": I-pop-up encinci ethi "Yongeza i-shake nge-$3?" inyuse ubungakanani betikiti lam eliqhelekileyo phantse 15%Ivakala ngathi yingcebiso eluncedo kumthengi, hayi intetho yokuthengisa.

Eyona Nto Ibalulekileyo

Ukukhetha ibhodi yemenyu yedijithali akuthethi ukuba "ungumntu othanda izinto ezintle"—kukwenza ubomi bakho bube lula kwaye umthengi wakho onwabe. Ndiyakhumbula uxinezeleko "losuku lwakudala." Ngoku? Ndichitha ixesha elincinci ndilungisa iimenyu kwaye ndichitha ixesha elingakumbi ekhitshini ndigxile ekutyeni.

Ukuba ufuna i-drive-thru esebenza nzima njengawe, qalisa. Fumana iqabane eliqinileyo elifana I-Clientop Kwizixhobo zekhompyutha, gcina umxholo wakho untsha, kwaye ubukele loo migca ishukuma ngokukhawuleza kunangaphambili.